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Green Tag
Green Tag is a chrome extension that helps online shoppers quickly identify ethical clothing brands

How We Rate


Green Tag’s rating system is based on three categories: people, planet, and policies. We begin analyzing companies by starting them off at five stars in each category. From there, we remove stars according to negative information that we come across in our research process. The two main databases that we use to gather information are Good On You and the Fashion Transparency Index. Finally, after giving each company a category rating, we assign an overall Green Score which is the average of the three category scores.

Who is Green Tag?


Green Tag is a team of University of Michigan students dedicated to making it easy to online shop both ethically and sustainably. We want you to be able to make informed decisions easily, that's why we do all the research so you don't have to!

Request a Score


Fill out the form below to request a Green Score! After submission, Green Tag will review the score request and respond with a rating for the website within 3-5 days.


Privacy Policy


Green Tag does not collect or share any user data. The request form is only intended for the name and URL of a company that a user enters. The extension accesses the URL of the website a user is on, but only to display that specific company's green score. Any information related to a user and the websites they visit are not collected or stored anywhere by Green Tag.